Tracking the entry path
Add UTM tags to links on the entire site or specific pages to check the number of incoming views generated through those links by UTM item.
A UTM (Urchin Tracking Module) is a value appended to the end of a URL to distinguish where a visitor came from and through what path.
UTM Tag Settings
Add tags per page
Click the share icon in the upper right corner of the page you want to share > Current Page .
Click Track Funnels in the Page Sharing window .
Enter the UTM items to be used for tracking. (You do not have to fill in all the fields; entering only the necessary values is sufficient.)
We recommend writing primarily in English letters, numbers, and underscores (_). Since data is collected by distinguishing between uppercase and lowercase letters, it is best to write only in lowercase.
Click the QR code to download the image, or click Copy Link to share the link.
How to write tags
If multiple members operate the site together, it is recommended to decide on tagging rules in advance and share them (such as whether to write Instagram as ig or instagram, and whether to use a hyphen (-) or an underscore (_) between words).
Tags | Write value | Example |
Source | Specific paths through which traffic entered | Instagram, Google, newsletter |
Medium | Inflow method or media type | Social, paid, cpc, display, email, qr |
Campaign | A name that distinguishes campaigns, promotions, etc. | Summer_event, b2b, spring_sale, free_trial |
Term | Search term or target group (to be completed when running search ads) | Website-builder, creator-tools |
Content | Post, CTA Place, Creative Version (Write this when there are multiple creatives, link places, etc. in a single campaign) | Link_in_bio, top_button, header_cta, variation_a |
Verify UTM entry paths
Click More (...) > Analytics at the top right of the screen.
Check the traffic volume by UTM tag combination in the UTM Traffic menu .
Click ' More ' to view the daily view count graph for UTM tag combinations and view counts by tag item. You can also view the view count graph by tag by clicking on each tag.
